FEATURED NEWS

What happens when Miami sunshine, SOBEWFF crowds, and a brand-new Surfside flavor collide? ☀️🌊

A packed tent, nonstop photo moments, and a whole lot of Surfside Blueberry Lemonade!

Surfside brought the flavor 🍋🫐 to the South Beach Wine & Food Festival, debuting their newest flavor to a crowd that was more than ready for it.

Full-size cans were flowing, the Good Times Roll van kept the photo moments coming, and inside the tent fans grabbed fun swag — stickers, tattoos, chap sticks, and tote bags — giving people plenty of reasons to stop by and stay awhile.

BOOM collaborated with Surfside to bring the experience to life — partnering on the space design, producing the space, fabricating custom assets, and providing onsite support throughout the weekend.

A flavorful launch.
A packed tent.
An unforgettable weekend in South Beach.