FEATURED NEWS

One bottle, endless possibilities.🌸✨ BOOM, in partnership with Ketchum, brought Pine-Sol to life in NYC with an immersive, scent-driven experience that reimagined cleaning routines and engaged your senses at every touchpoint.

Hosted by lifestyle expert and CleanTok personality Rochelle N. Stewart, guests stepped into a vibrant space filled with floral installations, interactive moments, and curated product displays that highlighted each unique scent profile, with a special focus on the new Tropical Breeze scent🍍🥭.

From hands-on elements to shareable photo moments, the experience invited guests to explore, connect, and engage with the brand in a way that celebrated the product’s cleaning superiority and versatility.

Personalized passport holders and luggage tags added a custom touch, giving guests a takeaway that extended the experience beyond the event. A colorful, multi-sensory take on Pine-Sol, brought to life through design, detail, and experience. #BOOMventures #MadebyBOOM #pinesol #omgdapine