FEATURED NEWS

When buying a car online can be almost as easy as ordering a coffee, you open a coffee shop. Really. ☕🚗

BOOM and @MWW_PR partnered to bring the Autotrader Coffeehouse to life in New York City, transforming a neighborhood café into an immersive extension of @autotrader_com’s latest “Buy Online” campaign.

Guests stopped in for free, auto-inspired drinks, explored Autotrader’s flexible online car-buying experience, and enjoyed a special appearance from campaign star Kenan Thompson.

From the fully branded storefront and custom café menu to the orange mugs, automotive décor and every photo-ready detail, the experience put the campaign message directly into consumers’ hands.

A fun one to get across the finish line. Really.

📸 Charles Sykes

#BOOMVentures #Autotrader #ExperientialMarketing #BrandActivation #PopUpExperience