RECENT WORK

BRP: CAN-AM ON &

OFF-ROAD ACTIVATIONS

TRANSFORMING OFF-FIELD MOMENTS INTO MEANINGFUL PLAYER EXPERIENCES

OUR WORK

To expand brand visibility and immerse riders in the CAN-AM lifestyle, BOOM partnered with BRP to execute a multi-market CAN-AM On-Road tour and a marquee CAN-AM Off-Road presence at the 2025 PBR World Finals. Together, these experiences brought the excitement of the CAN-AM brand directly to fans; from urban streets to the sport’s most important off-road event of the year.

CAN-AM needed an experiential approach that could support two distinct goals in 2025:

On-Road: Reach new riders, build confidence among first-timers, and create an inclusive, welcoming space for diverse audiences to learn about three-wheel riding.
Off-Road: Show up in a bold, credible way at the PBR World Finals, where hardcore off-road enthusiasts and loyal CAN-AM fans come together around competition.

While there is some overlap between On-Road and Off-Road audiences, the core demographics, motivations, and environments are typically very different. The challenge was to create two unique experiences that spoke directly to each consumer group. Reflecting their specific needs, interests, and behavior, while still clearly laddering back to the same CAN-AM brand.

THE OPPORTUNITY:

BOOM deployed full experiential support to bring both programs to life.

National tour strategy and market selection
Strategy, creative development, footprint design, and custom signage
Custom engagement elements including the Slot Machine & Accessory Wall
Sit-on vehicle displays and education moments
Fan-focused hospitality
Staffing, event memos, and data capture
Logistics, truck sourcing, asset management, and onsite execution
On-site activation of the Load It Up challenge, adapted for the Off-Road audience to drive participation and engagement
Athlete appearance integration and photo opportunities
Onsite production management, staff oversight, and load-in/load-out

Both programs were designed to maximize brand impact, create meaningful fan engagement, and visually anchor Can-Am as a category leader.Both activations delivered powerful results across the full riding spectrum, from curious first-time explorers to seasoned off-road loyalists. BOOM created experiences designed to genuinely connect with consumers, meeting them where they are and giving them the tools, confidence, and information they need to understand the CAN-AM lifestyle. Through hands-on education, approachable staff, meaningful product touchpoints, and high-energy engagement moments, we brought the brand to life in a way that felt personal, memorable, and authentic.

HOW WE DO IT: