RECENT WORK

MLS NEXT
PLAYER’S LOUNGE

TRANSFORMING OFF-FIELD MOMENTS INTO MEANINGFUL PLAYER EXPERIENCES

OUR WORK

In collaboration with MLS NEXT, BOOM designed and activated the ultimate Player’s Lounge—an immersive, athlete-centric space at marquee events across multiple markets, including Generation adidas Cup, FLEX, and FEST.

MLS NEXT events bring together the top youth talent from across the country in highly competitive environments. While on-field performance is paramount, there was an opportunity to elevate the off-field experience as well—creating a space that felt exclusive, energizing, relaxed, and built specifically for elite players.

THE OPPORTUNITY:

BOOM designed the Player’s Lounge as a dynamic, athlete-first environment that blended recovery, culture, community, and entertainment. Comfortable bean bag chairs and relaxed seating areas gave players a place to unwind and reset between matches, while a live DJ set the tone on select days, creating an energetic atmosphere that kept the space buzzing.

An on-site barber service elevated the experience, allowing players to freshen up and reinforcing the lounge’s premium, lifestyle-driven feel. A dedicated photo moment encouraged athletes to capture and share their experience, extending engagement beyond the venue. The lounge also featured a curated showcase of MLS club jerseys celebrating league culture and pride, alongside a gaming zone equipped with PS5 consoles that offered a fun, competitive outlet off the pitch and naturally drew players together.

By investing in spaces that celebrate culture, creativity, and community, BOOM helped MLS NEXT deliver an elevated, player-driven experience that felt authentic and premium—setting a new benchmark for youth sports activations.

HOW WE DO IT: